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Headlines 2/10/01
fashion news
Anti-Nike trainers
Adbusters plan to launch Do It Just Trainers

Kinky shopping
Skin Two Expo hits the capital

Yagna gala
Asian fashion show in London



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How to create an anti-product.
How to create an anti-product.

Anti-Nike trainers

Anti-Nike campaigners are planning to launch an anti-Nike trainer by the end of 2002. The Blackspot Sneaker is being developed by Adbusters (a social activist movement which aims to topple existing power structures) and is part of its Open Source design initiative for individuals to globally brainstorm, share and exchange ideas. The design objective for the trainer is to "create a grassroots anti-brand to break the Nike swoosh". Ideas and assistance are still needed so if you would like to contribute, see the website for project details and email your suggestions to opensource@adbusters.org.
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