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Headlines 17/4/01
fashion news
Advertising Today
More than moving merchandise

Spring sandals
Cool footwear for warm season

Primates are great
Get some monkey magic

Remember the Ramones
Never mind the Sex Pistols

Beat generators
Beat poets and bongos are back



News Archive
A study of the persuasive art form.
A study of the persuasive art form.

Advertising Today

According to those in the know, adverts are more than just selling tools - they're an art form. To celebrate the medium's development, Warren Berger has compiled Advertising Today, a hefty book which is packed with images of the most arresting ad campaigns from the 60s to the 90s including that of Calvin Klein and Absolut. The book also discusses our currently 'image-saturated environment' and features interviews with key figures from the industry such as Oliviero Toscani - the creator of controversial Benetton ads - and John Hegarty who's responsible for world-famous Levi's campaigns.
  • Advertising Today, £45
  • Published by Phaidon
  • Available from June
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