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Headlines 9/4/01
fashion news
Hide-free ride
Supporting use of leather substitute

Web design
Outcome of worldwide web trend poll

Swedish beast
Tiger of Sweden hits the UK

Belters
Clunk click waist action

Get leathered
Don't sweat in the hot fabric



News Archive
Swedish style from the Tiger.
Swedish style from the Tiger.

Swedish beast

It may not be a hotbed of happening fashion yet, but Sweden is fast gaining credibility as the opening of the first UK Tiger of Sweden indicates. Tiger was first established in 1903 but there's nothing old fashioned about its style: stunningly gorgeous shop assistants are on hand at the UK flagship shop to guide you through rails of dreamy powder blue trenchcoats, jazzy printed trews and bedazzling shirts and logo T-shirts all labelled with inspirational swing tags. We'll have to wait until next spring for Tiger womenswear to arrive in the UK but expect big roars from this cool clothing cat.
  • Tiger of Sweden is at 28 Floral Street , London WC2.
  • Telephone: 020 7379 6578.
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