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Headlines 22/12/00
fashion news
Sound of Diesel
Fashion label goes musical

Frock ups
Celebrities' dress sense under scrutiny

Tailor-made T-shirts
New website offers what you want

Art 2001
Future of art under one roof

Boxfresh denim
New jeans range for spring



News Archive
Choose your own style.
Choose your own style.

Tailor-made T-shirts

Purplejenny might not be at the cutting edge of fashion, but if you're after basics that exactly meet your criteria, it's worth a visit. The site allows you to browse a selection of garments and choose the exact colour, fabric, size, motif and style you want and the Purplejenny dressmakers will then produce your requested items. The London Business Innovation Centre was so impressed with the idea that it has just presented Purplejenny with the 2000 award for Entrepreneurial Innovation. Although Purplejenny doesn't fully launch until February, you can already take a sneaky peek.


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