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Headlines 7/12/00
fashion news
Big belly
Reebok gimmick gets its own fans

Rifle towers
New Rifle shop opens in London

Lonsdale ladies
Babes doing the boxer beat

Go go gadgets
Swot up on stylish techie toys

House invaders
Bring retro arcade games home



News Archive
Get an eyeful of Rifle.
Get an eyeful of Rifle.

Rifle towers

Not tired of the denim trend yet but fancy jeans with a more Euro/less American flavour? Then pop down to the new Rifle store in the soon-to-be-swinging-again Carnaby Street (telephone 020 72874673). Opened earlier this week, the Italian label's new store is full of denim and casualwear designed for "young, intellectually curious and culturally open-minded" people. Rifle founders Giulio and Fiorenzo Fratini were apparently the first to produce jeans in Europe back in 1950.


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