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Headlines 30/11/00
fashion news
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Learn from a professional

80s excess
Spend money like it's paper

Yee hah
Goin' crazy for the Wild West

Copycat Christ
Imitation is the sincerest form of flattery

Kind Christmas
A tree is for life not just for Xmas



News Archive
H&M model Sevigny helps IOC.
H&M model Sevigny helps IOC.

Copycat Christ

Designer label Imitation of Christ is big news in the US where the customisation trend has only just kicked off. Its recycled and deconstructed designer garments fetch big bucks and its Artistic Director is none other than actress Chloé Sevigny. But now - following the same ethos as IOC whilst parodying its pretentiousness and high prices - comes Imitation of Imitation of Christ, a label that customises second-hand clothing. So far IOIOC is only available in one New York boutique and the identities of its designers are a closely guarded secret. Watch out for the launch of Imitation of Imitation of Imitation of Christ.


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