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Headlines 9/8/00
fashion news
He's coming home
Designer Arkadius finally shows in his native Poland

Women in disguise
Leticia Valverdes' photos of Brazilian street girls

Vaseline Art
Skincare company's celebration of skin

All hail King Frank
Diesel's spoof site online

Protective jewellery
Baubles that balance your life



News Archive
Frank: The new face of Diesel.
Frank: The new face of Diesel.

All hail King Frank

Diesel has ditched singing cowgirl Joanna as the fabricated face of the label. The Italian company is now using King Frank to front its latest ad campaign. To launch the new publicity character, Diesel has even produced a King Frank website so fans can ask Frank questions, send e-postcards to their friends or check out the King Frank Store. Spoof items on sale include a workout video, T-shirts, underpants and pillowcases which all feature a photo of Frank's forty-something face. For the biggest giggle, check out the King's 'Special of the Week' section, which currently features a 'Real Men' calendar.


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