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Get some Urban Action

Product 250

Concrete designs from Urban Action.
Concrete designs from Urban Action.

Get some Urban Action

Naming a summer clothing collection 'Concrete' doesn't conjure images of light, airy clobber - but that's what Urban Action has called its latest full menswear range. Drawing inspiration from the concrete jungles of Tokyo and London, the collection is predominantly black and white with the printed T-shirts continuing the city theme. Urban Action began nine years ago and is an arm of www.tomato.co.uk, the London-based creative collective that has been involved in projects as varied as print campaigns for Adidas to films for Underworld gigs. Urban Action's design ethos is to create clothes for a character refusing to fit into convention, whose clothes are tailored but worn informally. For Urban Action stockist enquiries call 0171 434 0955.

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