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Fashion on your phoneFor the second season Nokia will sponsor London Fashion Week by transmitting fashion news daily on mobile phones. The company has linked up with five top fashion editors (including Hilary Alexander and Mimi Spencer) and a Premier model. Each will telephone Nokia regularly with news and gossip from the shows which will then be sent out as 30 word text messages. It's a totally free service and for every person who subscribes Nokia will donate £5 to London Lighthouse, a centre for people facing the challenge of HIV/Aids. The service hopes to riase £2000 and as an extra incentive there's the chance to win a new Nokia 3210 phone with a Xpress-on cover designed by the winner. Email Nokia here to register, stating whether you want to recieve London Fashion Week newsbytes from the fashion editors, the model or both. |
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