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Diesel launches its first UK StyleLabOne of the trendiest streets in London is now home to the first UK Diesel StyleLab, a new shop by Italian jeans giant Diesel. The first ever StyleLab opened in New York last year and like the London store (19a Floral Street, WC2) offers a range of clothes not included in the main Diesel ranges. The Diesel Style Office use luxury fabrics and the range features greater detailing. Prices are higher than for the main Diesel ranges but Renzo Rosso, the force behind the brand, is confident that discerning shoppers will be happy to pay more for something special and plans to launch StyleLabs in Milan and Tokyo next year. |
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